A 360 awareness and education campaign was launched earlier this year to educate every resident of the municipality on responsible dog ownership through an array of actions. 25,000 Waterbill inserts were sent out to every household in Marathon informing about the legal requirement to microchip and register and why it is important to spay and neuter, informing about the benefits of neutering and debunking some of the common myths. Posters were designed, produced, funded and hang up in key locations in Marathon.